Ironform Customs

An AI concept builder for custom motorcycles that grew into a multi-garage bidding marketplace.

Role: Product design & full-stack prototype
Scope: UX, UI, marketplace architecture
Stack: Next.js, TypeScript, generative AI
Year: [YEAR]

A dark matte bobber with brass accents, generated as an IRONFORM concept render — (Generated concept — matte bobber build)

(01 — The brief)

Riders know the bike they want but struggle to describe it. Builders lose hours quoting on vague ideas.

IRONFORM set out to close that gap: let anyone shape a custom motorcycle concept with AI, then put it in front of the right garages to build. [ADD CONTEXT — client, market, goals.]

From vision to workshop floor.

(The product)

IRONFORM studio screen listing AI concept generation, three-angle renders, iterate via chat and one-click approval — (The studio — concept builder)

IRONFORM workshops screen: Serious builds. Serious clients. — (For workshops — the builder side)

(02 — Approach)

Concept builder

A guided, visual way to describe style, stance and parts — AI turns it into a concept rider and garage can both read.

Multi-garage bidding

One concept goes out to several garages, who bid to build it — turning a sketch into comparable, real quotes.

Garage ranking & bid tokens

A ranking and token system that keeps bids serious and surfaces the best-fit builders first.

Start from a style, not a blank page.

(Style presets)

Matte black bobber with tan seat in a dark studio — BobberPreset

Green and cream café racer on a light backdrop — Café racerPreset

Black and brass scrambler on a dusty trail — ScramblerPreset

Red chopper with tall ape-hanger bars in a dark studio — ChopperPreset

Every concept, from three angles.

(Three-angle renders)

Three-quarter hero view of a black and brass custom build on a dirt road at sunset — (01 — Hero ¾)

(02 — Profile)

Dramatic low rear view of a dark bobber with twin exhausts in smoke — (03 — Rear low)

A custom bike on a stand in a warmly lit workshop lined with tools — (For workshops)Approved concepts arrive as build-ready briefs garages can bid on

(03 — Outcome)

A complete Next.js codebase and documented marketplace architecture, handed to engineering ready to build on.

[00]

[METRIC — e.g. concepts created]

[00]

[METRIC — e.g. garages onboarded]

[00]

[METRIC — e.g. weeks to prototype]

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