(All work)

Plaibook

A brand studio and AI build platform: one founder brief becomes a complete, connected brand system.

Role
Product design & full-stack build
Scope
Pipeline UX, studio UI, brand output
Stack
React, TypeScript, Supabase, multi-model AI
Year
[YEAR]
Plaibook brief screen: a coral gradient field with the brief Volta Coffee, specialty coffee being typed
(The brief — one line in)
(01 — The brief)

Founders need a real brand, not a logo pack.

Plaibook takes a single founder brief and runs it through nine specialist AI stages, from business audit to guidelines, so strategy, identity and every asset come out of one connected build. [ADD CONTEXT — client, market, goals.]

One connected build. Nine specialist stages.

(The pipeline)
Plaibook pipeline: nine stage cards completing in sequence
(Stages completing in sequence)
Volta Coffee identity lock: wordmark, six colour swatches and two typefaces
(Identity lock — palette and type)
Grid of generated Volta assets under the line Intelligent brand worlds for ambitious brands
(The world — every asset from one lock)
(02 — Approach)

Every stage inherits the last

Each specialist stage starts from every decision before it, so strategy, identity and assets never contradict each other.

A locked identity

Palette, typefaces and wordmark are locked once, then cascaded into every generated asset from the same board.

One pipeline, two clients

The pipeline lives in a shared core package used by both the web studio and the mobile app.

Nine stages, one specialist each.

(The stages)
01

Business Analysis

Business Analyst
02

Market Research

Market Analyst
03

Brand Strategy

Brand Strategist
04

Creative Direction

Creative Director
05

Visual Identity

Brand Designer
06

Content Strategy

Content Strategist
07

Content Creation

Content Writer
08

Performance Loop

Market Analyst
09

Brand Reports

Brand Manager

One brief. A whole brand world.

(Volta Coffee — generated)
Volta Coffee single-origin bag on a sunlit table with coffee beans
(01 — Packaging)
Volta Coffee wordmark in a serif face on cream
(02 — Wordmark)
Volta mark: a coffee bean over a mountain peak
(03 — Mark)
Three Volta bags for Ethiopia, Colombia and Rwanda
(04 — Range)
Back of a Volta bag showing the bean-to-cup journey
(05 — Print)
Volta billboard reading From Farm to Cup
(06 — Billboard)
Volta website on a laptop in a café
(07 — Website)
Woman with a coffee cup beside a Volta bag
(08 — Editorial)
Beans pouring from a Volta bag
(09 — Motion)

One system, expressed everywhere.

(Other brands)
Aurelius Fitness brand world: dark gym imagery with a gold wordmark
(Aurelius Fitness)
Studio Meridian brand world: a biophilic interior with a quiet serif wordmark
(Studio Meridian)
(03 — Outcome)

[OUTCOME — what shipped and who uses it. For example: a live studio where one brief produces nine coordinated assets per brand.]

[00]
[METRIC — e.g. brands built]
[00]
[METRIC — e.g. assets per brief]
[00]
[METRIC — e.g. time to first brand]
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